Social Media Strategies for Organizations

This must be a new record! I managed to get these slides posted within two hours of ending the talk Delivered May 4th, 2009 at Web Strategy Summit in Calgary.

A few things that got mucked up in the translation to Slideshare:

• Slide 3: Those cards should have been visible one at a time. They are, in order, The Facebook Cookbook, Mr. Mobile, JayGoldman.com, and Rypple.
• Slide 8: That’s an embedded video that doesn’t work inside Slideshare so well. The actual Motrin Moms video is on YouTube.
• Slide 12: Wooo doggie. This one makes no sense at all Those are three examples of Clarity of Purpose, being the one referenced in my original blog post (book recommendation engine > find stuff for people to buy), railroad companies being obsessed with railroads instead of transportation, and companies obsessed with being on Twitter instead of communicating.
• Slide 13: The SMART part shouldn’t be over the table. Looks like the rest is legible other than the BAD behind the “MAR” (more newsletter subscribers), and its corresponding GOOD (30% more newsletter subscribers).
• Slide 14: This set out an activity we did throughout the workshop as we built out the rest of the grid. This first step is all overlapped, but it shows creating the first column and some example objectives that I might list for Rypple.
• Slide 15: Matthew Milan would be so proud of this one if the builds worked right. It shows the process of backcasting one step at a time, so you might want to refer to his awesome presentation on the topic instead: Backcasting 101.
• Slide 22: Ugh. Slideshare should really be smarter than this. That’s a video made during the Chevy Tahoe Apprentice campaign, with a quote from Ed Peper, Chevy General Manager, overlaid on it.
• Slide 23: The amazing visual notes Sunni Brown took at SXSW of Tony Hsieh’s opening remarks, with a few key points highlighted. See my notes on Tony for the original graphic and plenty of info. Zappos is awesome because they’re one of the most transparent companies I’ve encountered and did $1bn in revenue in 2008, so they’re a perfect example to hold up to naysers and non-believers.
• Slide 26: Forrester’s POST model for organizations to engage in social media. See A Systematic Approach to Social Strategy on the Groundswell blog.
• Slide 28: This didn’t work at all. It’s supposed to be a build of my tweet to Hotel Max and them back to me. See my blog post Twitter to the Max: Hotel Max Comes Through for details.